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The Behavioral Edge®

The combination of cognitive psychological theory and conventional finance used in an effort to capitalize on predictable investor misbehavior.
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Investors make mistakes.
We look for them.

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FullerThaler Hits the Pavement at the JPMorgan Corporate Challenge
September 15, 2026
FullerThaler Hits the Pavement at the JPMorgan Corporate Challenge

We spend a lot of time thinking about how people react under pressure. Last week fifteen of us tested it over 3.5 miles in downtown San Francisco at the JPMorgan Corporate Challenge, which raised funds for SF New Deal and the under-resourced small businesses it supports.

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Article
Behavioral Unconstrained Equity Fund featured in Financial Advisor magazine
September 15, 2026
Behavioral Unconstrained Equity Fund featured in Financial Advisor magazine

Ray Lin, CFA, Lead Portfolio Manager for the FullerThaler Behavioral Unconstrained Equity Fund, talks to Financial Advisor magazine about how the firm looks to exploit investor overreaction and underreaction across the market cap spectrum. Click here to read the full article

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Article
The Small-Cap Stock Revival May Just Be Starting. 12 Ideas to Play It.
March 9, 2026
The Small-Cap Stock Revival May Just Be Starting. 12 Ideas to Play It.

Barron’s recently highlighted the potential revival in small-cap stocks—and pointed to the behavioral investing approach of Fuller & Thaler Asset Management as a way to uncover overlooked opportunities. Click here to read the full story

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